Event marketing as a tool of stimulation in the business environment
نویسندگان
چکیده
The article conducts research on the development of event marketing as a stimulus tool in business environment. rating popularity services requested from BTL agencies is given; directions are systematized (event BTL-technology, advertising and PR, communication, way internal communication); definition term «event marketing» given.
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ژورنال
عنوان ژورنال: ?????????, ??????????, ??????
سال: 2021
ISSN: ['2415-8089']
DOI: https://doi.org/10.31673/2415-8089.2021.041521